Student voice is more than just students ‘having a say’ and ‘being heard’; to be successful, the perspectives and opinions of students must be valued and genuinely shape learning and decision-making. Inspired by the Academic Integrity Ambassador Program at The University of Adelaide, this project engaged five student ambassadors on the Townsville campus of James Cook University (JCU) who designed and delivered a number of interventions aimed at raising awareness of both Academic Integrity and professional ethics in first year business subjects. The aim of increasing awareness of Academic Integrity was shared with student ambassadors, who worked in partnership with Learning Advisors in the JCU Learning Centre to develop a campaign which was piloted in two first year subjects in the College of Business, Law and Governance. The interventions included student ambassador in class presentations in weeks 2, 4 and 9 of trimester 2 in 2024, and a campus wide outreach activity in week 7. The methods and content were developed by the five student partners working with Learning Advisors. The only stipulation given to the students was content should relate to the Pillars of Academic Integrity. Early indication shows that students respond more positively to student run interventions, and the professional ethics discussion lent an edge which had not occurred discussing traditional topics of academic misconduct. The student as partners approach led to some interesting styles of student interactions being employed. Recommendations for the future include using the Student Voice model more extensively, with potential implications on the redevelopment of the Academic Integrity compulsory student modules.